Acadia App Motion Graphics (2025) – Mock Up
Motion graphics for marketing, social mediaA project developing short-form motion graphics for Acadia, an imagined (case study) app that functions both as an information hub for planning trips to Acadia National Park, as well as a social platform for sharing trip photos. This animation was intended for marketing and social media purposes.
All photography was done by Kayleen Vicente.
Personal work includes all motion graphics and animation (After Effects).
Personal work includes all motion graphics and animation (After Effects).
2025
Photography: Kayleen Vicente
Animator & Art Direction: Addie Clark
Photography: Kayleen Vicente
Animator & Art Direction: Addie Clark
Parallax and Motion GraphicsAfter Effects
A main technique I was experimenting with in this video was using parallax to bring photos to life. To do this, I separate the photos into layers, photoshopping blank areas, and then export the layers into After Effects. There, I use AE’s 3D tools to set the layers at different Z values and then create and move a camera through the scene.