Melody AI Motion Graphics (2025)
Motion graphics for marketing, social mediaA project developing a 10-15 second animation for Melody AI, an AI-powered music generator and editor. This animation was created for LinkedIn and other professional social media spaces, and highlights a feature allowing for cloud-based, real-time collaboration.
Personal work includes all animation, illustration and 3D modeling, and art design (Illustrator, After Effects, Maya).
2025
Animator & Art Direction: Addie Clark
Animator & Art Direction: Addie Clark
3D Modeling and Motion GraphicsMaya, After Effects
A main project design choice is the initial start with 3D motion graphics turning into a more illustrative style. 3D motion graphics often indicate a tangibility and show the viewer how to interact with the product. A transition to a more illustrative design, then, brings in an element of storytelling that can draw a viewer further into the product’s world.
Style Design and StillsAdobe Illustrator, After Effects
While mostly abstract, I also added some objects (bass guitar, UI/UX functions in the DAW software that the user would be using with AI integration) to again connect Melody AI to products the user would really use.
Using gradients in the vector/illustrative elements bridges the style between 3D and 2D, giving a cohesive and clean finish to the styles. I went with a more monochromatic color scheme to keep the design simple and allow the information to be the center of attention.